Assignment: Case
Purpose
To assess your ability to apply the concepts from this week.
In MBA 727, you will display your ability to apply the concepts from the overview through case study analysis. Each week, you will read a case and complete a case analysis. You are not to answer the questions at the end of the case. However, the questions should help you formulate where your thinking should be taking you during your analysis.
Your case analysis is to contain the following sections:
Section 1: Provide a general description of the company.
Section 2: Define the central issue of the case.
Section 3: Define the company's goals.
Section 4: Identify the constraints of the problem.
Section 5: Identify all the relevant alternatives.
Section 6: Select the best alternative and provide a justification for the selection. Note: there is no right answer but it is about how you justify your selection based on international business theory.
Section 7: Develop an implementation plan.
Action Items
1. Review the grading rubric (below) for this assignment.
2. Read the below case in International Business.
3. Write a 3- to 4-page case analysis with section headers using a business brief format. Review the Business Brief Guidelines in the MBA Toolbox to assist you in the proper formatting of your paper. Cite resources as appropriate to support your findings.
4. Submit your paper to turnitin.com.
5. Read the originality report and modify your paper as needed. This may include adding proper citations or better paraphrasing.
Case: The Rise of Bangladesh's Textile Trade
Bangladesh, one of the world's poorest countries, has long depended heavily upon exports of textile products to generate income, employment, and economic growth. Most of these exports are low-cost finished garments sold to mass market retailers in the West, such as
Walmart. For decades, Bangladesh was able to take advantage of a quota system for textile exports that gave it, and other poor countries, preferential access to rich markets such as the United States and the European Union. On January 1, 2005, however, that system was scrapped in favor of one that was based on free trade principles. From then on, exporters in Bangladesh would have to compete for business against producers from other nations such as China and Indonesia. Many analysts predicted the quick collapse of Bangladesh's textile industry. They predicted a sharp jump in unemploy ment, a decline in the country's balance of payments accounts, and a negative impact on economic growth.
The collapse didn't happen. Bangladesh's exports of textiles continued to grow, even as the rest of the world plunged into an economic crisis in 2008. Bangladesh's exports of garments rose to $10.7 billion in 2008, up from $9.3 billion in 2007 and $8,9 billion in 2006. Apparently, Bangladesh has an advantage in the production of textiles-it is one of the world's low cost producers-and this is allowing the country to grow its share of world markets. As a deep economic recession took hold in developed nations during 2008-09, big importers such as Walmart increased their purchases of low-cost garments from Bangladesh to better serve their customers, who were locking for low prices. Li & Fung, a Hong Kong company that handles sourcing and apparel manufacturing, stated its production in Bangladesh jumped percent in 2009, while production in China, its biggest supplier, slid 5 percent.
Bangladesh's advantage is based on a number of factors. First, labor costs are low, in part due to low hourly wage rates and in part due to investments by textile manufacturers in productivity-boosting technology during the past decade. Today, wage rates in the textile in dustry in Bangladesh are about $50 to $60 a month, less than half the minimum wage in China. While this pay rate seems dismally low by Western standards, in a country where the gross national income per capita is only $470 a year, it is a living wage and a source of employment for some 3 million people, 85 percent of whom are women with few alternative employment opportunities,
Another source of advantage for Bangladesh is that it has a vibrant network of supporting industries that supply inputs to its garment manufacturers. Some three quarters of all inputs are made locally, This saves garment manufacturers transport and storage costs, import duties, and the long lead times that come with the imported woven fabrics used to make shirts and trousers, In other words, the local supporting industries help to boost the productivity of Bangladesh's garment manufacturers, giving them a cost advantage that goes beyond kw wage rates.
Bangladesh also has the advantage of not being China! Many importers in the West have grown cautious about becoming too dependent upon China for imports of specific goods for fear that if there was disntpLion, economic or other, their supply chains would be decimated unless they had an alternative source of sup. ply, Thus, Bangladesh has benefited from the trend by Western importers to diversify their supply sources. Al. though China remains the world's largest exporter of garments, with exports of $120 billion in 2008, wage rates are rising quite fast, suggesting the trend to shift textile production away from China may continue. Bangladesh, however, does have some negatives; most notable are the constant disruptions in electricity because the government has underinvested in power generation and distribution infrastructure. Roads and ports are also inferior to those found in China 4L.
Case Discussion Questions
1. Why was the shift to a free trade regime in the textile industry good for Bangladesh?
2. Who benefits when retailers in the United States source textiles from low-wage countries such as Bangladesh? Who might lose? Do the gabs outweigh the losses?
3. What international trade theory, or theories, best explain the rise of Bangladesh as a textile exporting powerhouse?
4. How secure is Bangladesh's textile industry from foreign competition? What factors could lilamately lead to a decline?