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What international strategy does heineken follow

Discussion Post: Heineken

• How would you characterize the pressures for customization and global integration in Heineken's industry?

• What international strategy (e.g., Global, Multi-domestic, Transnational) does Heineken follow in the global beer market?

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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