Question: What internal strengths and weaknesses does your company have? What external market opportunities for growth and increased profitability exist for your company? What external threats to your company's future well-being and profitability do you and your co-managers see? What does the preceding SWOT analysis indicate about your company's present situation and future prospects- where on the scale from "exceptionally strong" to "alarmingly weak" does the attractiveness of your company's situation rank?