Assignment task: Write more on IMC with Samples of Content Our Integrated Marketing Communication plan will involve online and offline initiatives:
1. Social Media Campaign: Shareable content on Facebook, Instagram, and TikTok consisting of the benefits of the products and testimonials from our valued customers. Example post: "Feel the gentle care of Sanicare Hand Soap - perfect for sensitive skin. #EcoFriendly #SkinCare"
2. Trade Shows: Booths at relevant trade shows that include free samples and interactive demos. Example: "Visit us at the Green Living Exposition for a chance to try Sanicare Hand Soap!"
3. Email Marketing: Personalized email marketing incorporating special deals and education on skin and the environment. Example: "Join our newsletter to receive a 25% discount on your first order and tips on caring for sensitive skin."
4. Influencer Collaboration: Partner with eco-sensitive influencers to reach a larger audience. Example: Influencer video review of Sanicare Hand Soap, relating the personal experience and benefits derived.