Discussion Post: Integrated Marketing Communication
What integrated marketing communication is and its utility. Identify contemporary challenges that may hinder the effectiveness of marketing communication. Compare and contrast an example of effective integrated marketing communication and an example of ineffective integration. After the comparison, highlight a lesson learned for marketing your business.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.