Problem: Executive Management
For this problem, you are part of the executive management team at Allied Sanitation Company that is exploring the possibility of producing, marketing, and distributing their new innovative sanitation product internationally. What information do you need to make a well-informed decision about this potential global initiative? Provide a summary of the steps this team must analyze prior to entering the international market.
Textbook (Wild, J. J., & K.L. Wild (2015). International Business: The Challenges of Globalization. (8th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 978-0-13-386793-0).
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.