What information would you gather to be able to develop, Operation Management

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What information would you gather to be able to develop

What information would you gather to be able to develop fully a marketing strategy? The question is asking about information that is needed for segmentation, targeting, and positioning (Including identifying the segments and determining the offerings (4Ps)).

What are the characteristics of a viable segment worth targeting (effective targeting)?

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Operation Management: What information would you gather to be able to develop

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Operation Management: What information would you gather to be able to develop

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