What impact will the roche buyout have on genentech, Marketing Research

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What impact will the roche buyout have on genentech

Problem

• Apply a PESTEL analysis. What impact will changes in health care and biogenerics regulation have on Genentech? Why?

• What impact will the Roche buyout have on Genentech? Will it be possible for Roche to own Genentech without destroying its ability to innovate?

• What is the major dilemma that Mr. Scheller faces in the case? What should he do?

The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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