Solved: What impact such negative publicity have on the organization, Marketing Management

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What impact such negative publicity have on the organization

Discussion: Service Marketing

• Search one of the many websites(Yelp!,Trip Advice,Open Table,etc) that contain customer reviews and ratings.Pick a particular service that has numerous comments.

• Select and describe a service failure or recovery account from a customer on the Web site.

• Did the service organization reply regarding the incident?

• What impact could such negative publicity have on the organization?

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: What impact such negative publicity have on the organization

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