Problem:
Sales promotion "non-monetary" (e.g., free toy promotions, in-, on-, and near-pack premiums, self-liquidating premiums, etc.). Please refer to the "Impact Examples of Marketing Communications - Additional Information" file in our "Syllabus and Course Information" main folder.
Your write-up should deal with one specific sales promotion. For example, you might consider a free toy promotion with a fast food children's meal. Regarding social sustainability issues, sales promotions directed at children have received much criticism because of public policy concerns, children pester power, and the risk of child obesity (e.g., the city of San Francisco banned toys to be given away free with fast food children's meals - Dec. 1 2011).