What image are they portraying to the customers


Assignment: Observation and Analysis of Local Business

Select and observe a small business in your area. Do not use a chain or franchise. You should observe the business in person. If you wish, you can also speak to the manager or owner if they are available.

Based on your observation, answer the following questions in a 4-5 page paper:

1. Identify the business name, location, and hours and days of operation.

2. Thoroughly describe its products and/or services. Describe their store and storefront. What image are they portraying to the customers?

3. Give examples of the type of marketing that this business uses to promote their business and describe why they chose these methods.

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Marketing Management: What image are they portraying to the customers
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