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Performance Measurement: ROI and EVA

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Variance analysis receives some criticism as a performance measure. What about other measures such as ROI and EVA?

Do research on the Internet and show the reference for the information. Remember to respond to a colleague's posting also.

Professor's Note: Variance analysis compares actual performance to budgeted performance in the areas of material, labor, and overheads. If

the results of a business unit show all positive variances, should the manager be rewarded for (excellent) performance? A simple counter argument can be - what if the manager had padded his business unit's budget?

In addition to searching the Internet for text related to this discussion, watch the following YouTube videos (click on the following links to

access these videos) and post your comments.

https://www.youtube.com/watch?v=M8igsXklfb4 Video 1: Performance Management & Evaluation

https://www.youtube.com/watch?v=omUoKnhuqvY Video 2: Return on Investment - ROI

https://www.youtube.com/watch?v=4UMUJkIPA-4&feature=related Video 3: Economic Value Added - EVA

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Solution Preview :

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Marketing Management: What if a manager had padded his business units budget

Reference No:- TGS01759820

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Marketing Management: What if a manager had padded his business units budget

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Recent Questions Asked Marketing Management

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