Discussion: Healthcare Marketing And Strategy
As healthcare has evolved so has the concept of a patient or consumer of healthcare. Technology and culture are among the many variables that have affected our concept of a healthcare patient. Consider these items among the others noted in your text:
o What has most influenced the way you view yourself as a consumer of healthcare?
o What factors led to the redefinition of the patient as a consumer in the late twentieth century?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.