1. What happens when a business is able to segment a market on the basis of needs, but unable to demographically or behaviorally identify the segments?
2. Visit the website of the International Project Management Association ( IPMA). Explore the site to learn more about certifications, memberships, publications, awards, events, and educational opportunities.
3. Why is creating a plan for quality important? From your experience, give an example of how having and controlling a quality plan could have prevented ( or did prevent) quality problems in a project.