What happens to the ratio of incremental sales revenue to, Marketing Management

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What happens to the ratio of incremental sales revenue to

Question: What happens to the ratio of incremental sales revenue to incremental marketing effort when the sales response function is an upward-sloping straight line? A common theme among managers who succeed repeatedly in program implementation is fostering open communication. Why is this so important?

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Marketing Management: What happens to the ratio of incremental sales revenue to

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