Case study - Japan's Automakers Face Endaka
1- What happened to Japans Big Four Automakers in 1985, and then agin in 1994-1995? Why did these changes occur?
2- Hoe well did the Japanese firms respond to the changes of 1985? What will they have to do differently in 1995?
3- What lessons,if any,can other firms take from the response of Japans automakers to endaka?