Question: What has happened to the Dunkin Brand Evolution over the last 10 years? What is the current branding strategy? What most influenced the 2019 rebrand? What did the organization identify as being most essential to the Dunkin Brand? The 2019 Dunkin branding strategy includes updates to the previous store layout. What in-store updates are included and why is this of importance to the overall marketing strategy? Please include specific examples. List two of Dunkin's primary competitors and their corresponding competitive advantage. How does the identification of primary competitors and a clear understanding of the company's competitive advantage impact the development of Dunkin's Branding strategy? Why is it important?