Problem
What growth strategy do you plan to pursue for your company (there are three primary growth strategies available- market penetration, market development and product development. The simulation will not allow you to diversify into new products) The segmentation, targeting and positioning process involves a series of steps which include the identification of the market segment you will target to achieve the marketing objectives you have identified in step 1. The market segments have been established in the simulation and consist of (university students, school children, urban commuters, luxury trend followers, outdoor enthusiasts) Evaluate the market segment you find the most attractive and want to target. Provide solid rationale as to why you are targeting a specific market. Which targeting strategy are you using- mass marketing, differentiated strategy, niche strategy or micromarketing strategy? Identify and develop a positioning strategy for your backpack. A positioning statement consists of the target market, offering name or brand, product category and unique points of difference/benefits. create this content for bagpack simulation video on outdoor enthsiats.