Assignment task:
Review the following and respond to the following questions.
- Carrying Forward the Uses and Grats 2.0 Agenda: An Affordance-Driven Measure of Social Media Uses and Gratifications By Chamil Rathnayake and Jenifer Sunrise Winter
- Uses and Grats 2.0: New Gratifications for New Media By S. Shyam Sundar and Anthony M. Limperos
This week's assignment requires three discussion board posts. For the first two posts, answer the two discussion questions below with a substantive (200 words) response. For the final post, write and post ONE thoughtful question or comment of interest to you emerging from the week's readings.
1. Two of the readings talked about uses and gratifications theory as it related to social media and to online health information. Think about how you use different types of media in your everyday life. What needs are you seeking to gratify when you use them? Are these needs sufficiently gratified by the use of these media? Why or why not?
2. In what ways can a deep understanding of uses and gratifications theory benefit the work of public relations, marketing, or other communication-related practitioners?
3. Sundar and Limperos discuss updating uses and gratifications theory to explore the nuance of what social media allows users to do, and how that links to uses and gratifications. What is an affordance not mentioned in the article that social media provides for you - how does that link to your own uses and gratifications of social media?
ALSO
Everyone: Write and post ONE thoughtful question or comment of interest to you emerging from the week's readings.