Assignment: Capstone Project
Length: 3 to 4 pages.
The Product/website: Amazon.
i. What good and/or service does the organization offer?
ii. What consumer need does the product solve?
iii. What promotional mix, channels of distribution, and pricing strategies are being used by the organization?
iv. What competitive advantage does the marketing strategy offer?
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.