What generic business strategy is swarovski pursuing


Problem: "Swarovski is a manufacturer of optics such as binoculars, range finders, and scopes. They are well known for producing the highest quality products in the industry and sell products at a premium. What generic business strategy is Swarovski pursuing?"

a. Broad Cost Leadership

b. Broad Differentiation

c. Focused Cost Leadership

d. Focused Differentiation

e. Best-Cost Strategy

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Strategic Management: What generic business strategy is swarovski pursuing
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