CASE DISCUSSION QUESTIONS
1. What functional strategies at Starbucks' help the company to achieve superior financial performance?
2. Identify the resources, capabilities and distinctive competencies of Starbucks?
3. How do Starbucks' resources, capabilities and distinctive competencies translate into superior financial performance?
4. Why do you think Starbucks' prefers to own its own stores whenever possible?
5. How secure is Starbucks' competitive advantage? What are the barriers to imitation here?