Discussion Post
Read "End-of-Chapter Application Case: Nationwide Insurance Used BI to Enhance Customer Service" at the end of Chapter 1 in the textbook, and answer the following questions.
• Why did Nationwide need an enterprise-wide data warehouse?
• How did integrated data drive the business value?
• What forms of analytics are employed at Nationwide?
• With integrated data available in an enterprise data warehouse, what other applications could Nationwide potentially develop?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.