What form of non-price competition


Question: By 2017, Best Buy had seen significant growth in its online sales. However, in an environment in which consumers were increasingly relying on online reviews to select products and then browsing for the best price, online sales made up only 20% of Best Buy's total sales. This analysis showed that the company was still counting on primarily, and unsuccessfully, what form of non-price competition? a. Market penetration b. Product development c. Market development d. Product proliferation

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Marketing Management: What form of non-price competition
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