Question: Consider this scenario: Alisa starts a small business making ceramic mugs and selling them via Amazon both domestically and internationally. She competes with too many similar small businesses in a perfectly competitive market1.2. After three years, the decision to create and sell personalized mugs was successful and profitable. It allowed her company to create a mug so unique that it became one of the top-selling mugs around the holiday season. Only one other company was able to produce similar mugs. In what form of market structure is she operating in her fourth year of business? Explain why.