What fit is there between the real beauty campaign and dove
Problem
i. What fit, if any, is there between the Real Beauty campaign and Dove?ii. Does it possess any of the factors of a strategic CSR initiative (centrality, specificity etc.)iii. Do you think this has the potential of creating shared value?
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What fit is there between the Real Beauty campaign and Dove? Does it possess any of the factors of a strategic CSR initiative (centrality, specificity etc.)
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Think about the future of your proposed venture and in your initial post, describe how you envision your exit from your business. My venture is Smart Helmets.
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