Discussion Post: Social Media Analysis
Choose a company and research how they are using social media to build their brand in a unique and interesting way. Present your findings in an original, substantive post. Consider the essential social media marketing features this company uses and use specific examples of their social media efforts in your post. Your post should address:
a) What features drew you to this specific campaign/company?
b) What strategies does this company use to promote themselves through social media channels?
c) What are they doing to distinguish themselves from other companies and brands?
d) Are their efforts successful? Why or Why not?
e) How would you propose they change their approach?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.