Question: What features apply to the advertising medium of magazines? Multiple Choice demonstrations, good attention, and wide reach; but expensive in total, has a lot of clutter, and not always selective audience flexible, timely, local market; but may be expensive, has a short life, and no "pass along" flexible, repeat exposure, inexpensive; but "mass market" and very short exposure selected audience, flexible, can be personalized; but relatively expensive per contact and hard to retain attention very targeted, good detail, some "pass along"; but inflexible and has long lead times