Assignment task:
Imagine you've just graduated with a Bachelor of Business Administration in Marketing and you've been hired as a marketing manager for a family business. In his new company, the marketing was done intuitively by one of the owners. A company manager asks to analyze the reasons why one of his new products did not perform as expected:
Specify what analysis you need to perform and what factors you need to consider in order to be successful. Perform an analysis
Write a quick report about what you observed and how you would use the information. Please provide reference materials