Marketing Problem
Mini-project 4 - Promotion Strategy (MP 4)
• What is the message you want to get to your client, customer, or department? (Think of your unique selling proposition.)
• What promotion mix element(s) will be best for your product? How will you deliver your message? What is your rationale?
• What is the objective(s) of your promotion activities?
Mini-project 5 - Pricing Strategy (MP 5)
• What factors will influence your product's pricing?
• What pricing strategy do you intend to employ? Why? What are some potential problems associated with your strategy?
• What costs have to be recovered
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.