What factors should be considered when deciding on the


1. What factors should be considered when deciding on the location of research and development facilities?

2. What factors make product testing more complicated in the international marketplace?

3. What are the benefits of a coordinated global product launch? What factors will have to be taken into consideration before the actual launch?

4. Argue for and against the use of the corporate name in global branding.

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Management Theories: What factors should be considered when deciding on the
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