DIscussion
Question 1: What is marketing research? What are the two primary types of research?
Question 2: What factors influence marketing research?
Question 3: The role of statistics in business decision-making?
Assignment:
Select a Fortune 500 company in which you are interested.
Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected company's management team.
Address the following in your paper:
• Define market research.
• If your selected company uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the company using the provided template.
• If your selected company does not currently use marketing research, describe the different types of marketing research that would be beneficial to the company.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.