1. What factors influence a firm’s decision to either compete in its current market or market segment, move into a new market, or try to reduce competition in its current market?
2. There is a very big job in your area with a new customer, you feel you may underserve your old and loyal customers for a while if you take it. What do you do? Discuss.
3. What piece of advice about story telling resonated the most and the least with you? Which pieces of advice would incorporate into a presentation? Are influencers useful for your business? If so, how would you make use of them? What financing strategy would you take? (Show References)