Discussion Question
• Based on the video case history materials, what factors do you think have contributed to making Oreo the cookie in the world? What has the brand been doing to appeal to consumers across different cultures?
• Describe some of the ways that Oreo cookies are promoted in different countries based on the video case.
• Describe how, and explain why Oreo cookies are co-branded with different brands from their brand portfolio across the globe according to the video case.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.
Attachment:- Video.rar