What factor is considered by marketers when the buying


What factor is considered by marketers when the buying situation is important in business markets segmented by purchase categories?

A. The precise way a business purchaser will use a product.

B. The complexity and precision of the requirements for goods and services

c. The customer's transaction history.

D. The sales revenues of the customer firm.

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Operation Management: What factor is considered by marketers when the buying
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