Problem: Explain the following by taking a multinational cosmetic company on Innovation and Design Thinking:
1. Discuss in detail selected company considering marketing its innovation in multiple countries. What factors should this firm consider in formulating its protection strategy - patents, copyrights and trademarks.
2. "Sometimes firms seek patents just to limit the options of competitors, or to earn revenues through aggressive patent lawsuits" - explain in detail related to the selected company's protection strategy.
3. Explain in detail with specific to the company selected factors do you believe influenced the choice of protection strategy used for the innovation identified above? Do you think the strategy was a good choice?