What facilitated octopuss sale of the personal details of, Marketing Management

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What facilitated octopuss sale of the personal details of

1. What facilitated Octopus's sale of the personal details of its customers without seeking their permission? Should a brand be allowed to do that?

2. How has this scandal affected the brand? With the growth of electronic transfers of cash, the market is likely to grow; should there be tighter controls?

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Marketing Management: What facilitated octopuss sale of the personal details of

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