Equal Exchange: Doing Well by Doing Good
- What external forces and industry conditions have had an impact on Equal Exchange's performance over the years?
- How did the internal organization and culture at Equal Exchange influence its performance?
- How has Equal Exchange strategically responded to its competitive environment and internal capabilities?
- Identify the causes and consequences of success which relate to Equal Exchange's governance approach.
- What maneuvers were made and should be made by Equal Exchange leadership to ensure that the necessary culture was fostered within the company?