Read the Payless case (link above). Answer the following questions and submit the answers using the SafeAssign link below.
What external environment trends impacted Payless over time? Use the PESTEL framework for your analysis and include the “Global” segment we discussed in class as well.What actions did Payless take to address these trends?
What forces in the Five Forces analysis have posed the biggest challenges for Payless? What actions did Payless take to address these challenges?
What are the company’s core competencies? Does the firm possess valuable, rare, costly to imitate resources and is it organized to capture value from those resources? Use the VRIO analysis.