Question: AHEPA has sought your advice on publishing a monthly newsletter to promote their product and to keep in touch with both their current members but also those young AHEPA members that are no longer active (with a view of renewing their memberships once they reach the target age group of 50+) This newsletter would form part of an email campaign. Describe the steps AHEPA should take to design their campaign. What do AHEPA need to consider when sending the email newsletter. What evaluation metrics should AHEPA be using.