Business Research Methods DQs
1 Compare the advantages and disadvantages of the survey to those of observation. Under which circumstances could you make a case for using observation?
2 What ethical risks are involved in observation? In the use of unobtrusive measures?
3 Based on present or past work experience, suggest problems that could be resolved by using observation-based data.
4 Distinguish between the following:
a The relative value of communication and observation.
b Nonverbal, linguistic, and extra linguistic analysis.
c Factual and inferential observation.