After retiring as an Olympic athlete at the age of 35, and only working at promoting your sport and your brand for the past 10 years, you have decided to pursue your lifelong dream of opening your own business with your teammate, who is not retiring for a few years yet. Your business will be focused on commercializing a product you designed that allows for improved blood circulation and exercise during flights. You have an opportunity to apply for seed funding through a local government initiative but you must first complete a 1-2 page elevator speech that addresses the following questions: Why would your business be successful? What ethical concerns should you consider in the establishment of your business? What form of business ownership do you propose and why? Why do you feel you have what it takes to be successful entrepreneurs?