What environmental changes triggered jianming, Other Management

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What environmental changes triggered jianming

Assignment task:

MarcPoint: Strategizing with Big Data

1. What environmental changes triggered Jianming Shi's concerns regarding traditional marketing research, motivating him to found MarcPoint? What prepared Jianming for sensing the changes?

2. What are the big-data technologies employed by Jianming, and how did they disrupt marketing research?

3. What is MarcPoint's business strategy, and how is it related to its strength in big-data technologies?

4. How did MarcPoint execute its strategy?

5. What do you think MarcPoint's next move should be for growth in the near future?

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