As previously discussed, a company needing additional capital can either borrow it, or convince stockholders to invest more. There is also the third option of using money already accumulated, but this possibility sort of voids the premise of "a company needing additional capital".If your choice was to issue long-term debt (bonds), and you anticipated a low demand for this type of security, what enhancements (features) would you include to make your company's bonds a more favorable investment?