Discussion Post
After watching YouTube video "How e-commerce is changing retail trends during the pandemic: Shopify COO", answer the following question:
• What did the video state as critical for companies operating e-commerce sites today?
• Based on the other material, what else do you think is critical for companies' to embrace as strategies to market their websites? Provide an example of an e-commerce site you believe does well with this marketing tactic.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.