Problem
Select a not so well known company (I would prefer a non profit e.g. Heifer International; Himalayan Foundation; Smile train)
Make sure you read other posts before you do yours, so there is no repetition!
Pay special attention to Developing the Organization's Image and Brand - CH 7 and the characteristics of AACM. Use this to convey the organizational attractiveness message.
Does an organization's image as an employer affect the attractiveness to potential employees?
What elements of its brand matter the most to you? Why?
Detail and discuss how you would brand the organization to make it attractive to potential employees.
Remember we don't know the organization you selected - give the URL and a brief description of who they are and what they do.