Case: Competition in the Craft Beer Industry in 2016
What does your strategic group map of the craft beer industry look like? Which strategic groups do you think are in the best positions? The worst positions?
What key factors may determine the success of a start-up or smaller craft brewery?
What recommendations would you make to a smaller, craft brewery to improve its competitiveness in the market while mitigating any current and future risks? Link them to your overall analysis.