Assignment: Theory Essay
After reading the assigned textbook chapter, one student per team will answer a set of chapter-related questions (listed on CC) based on an imaginary business using a random word generator.
1) Describe what does your firm do; what is your product or service? Be sure to explain its position on the product value chain (i.e., is in manufacturing, wholesale, retail, etc.).
2) Do you have a first mover advantage in your industry? What are the benefits? The disadvantages? If you are not 1st mover, benefits? Advantages?
3) Is your product a disruptive innovation? Explain. (Note that being new and maybe also difficult to imitate doesn't mean disruption; check closely the exact definition!)
4) Think about your rivals - do they have the Awareness, Motivation and Capability to respond to your product introduction? Explain.
5) Pick and explain one type of competitive move that you can use.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.