What does your brands media mix look like
Discussions:
1 -What does your brand's media mix look like?
2-What is its communication plan look like? Does it differ significantly by product, market focus?
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What does your brand's media mix look like.What is its communication plan look like? Does it differ significantly by product, market focus
he goal is to find out what consumers think, feel and do about the brand and product category in order to identify sources of brand equity
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