Assignment:
COLLECT AND ANALYSE INFORMATION ON THE INTERNAL BUSINESS ENVIRONMENT
Q1: What are the three questions you need to confirm before you start planning your marketing strategies?
. Who Are We As A Company?
. Who Is Your Perfect Customer?
. What Is Your Goal?
Q2: What does the term ‘environmental scanning' mean?
Environmental scanning is a process that systematically surveys and interprets relevant data to identify external opportunities and threats.
Q3: Give four examples of how the market is segmented. Common characteristics of a market segment include
. Interests
. Lifestyle
. Age
. gender